Matte clay pomade is for the guy who wants strong hold and a natural finish without looking like he tried too hard. This is a water-based formula with real hold. No shine, no shellac look. Just clean texture that stays where you put it.

Work it through damp or dry hair. Run a damp comb through later in the day to reshape the style without starting over. That's the restyle without the restart. Most clays can't do that. This one can.

The Matte Clay is the workhorse of the THB lineup. It's what you reach for on a Monday when you need your hair to actually behave. Strong enough to hold through the day. Easy enough to wash out at night.

Water-based. Washes clean. Made in New York by The Holy Black.