Matte clay pomade solves a specific problem: guys who want strong all-day hold, no shine, and hair that still looks like hair. Not helmet hair. Not slicked hair. Just hair that stays where you put it and reads as intentional.
The Holy Black Matte Clay Hair Pomade is water-based, washes out clean, and gives you strong hold with a natural finish. Here is how to use it.
What our matte clay does
Our Matte Clay gives you strong hold with a natural, matte finish. Use it when you want texture and control without a slick look.
The formula is water-based and washes out clean. You can work it through damp or dry hair and reshape later with a damp comb.
Who matte clay works for
- Guys who want texture and control with a natural, matte finish
- Guys who want a modern textured style: messy top, side sweep, textured fringe, mid-length swept-back
- Guys who work with their hair a lot during the day and need to be able to reshape it
- Guys who want to style damp or dry hair
For a slick finish, grab High Shine Original Pomade. For another option aimed at thick or coarse hair, check out Fiber Forming Paste. It has medium hold and a natural matte finish.
How to style with matte clay, step by step
Step 1: Start with damp or dry hair. Our Matte Clay works on either. If you are styling after a shower, towel-dry first.
Step 2: Start with a small amount. Work it through before deciding whether you need more.
Step 3: Spread it between your palms. Distribute it across your palms and fingers before working it through your hair.
Step 4: Work it through. Distribute the product through your hair, then shape it in the direction you want it to sit.
Step 5: Shape the style. Use your fingers for separation or a comb for more definition. Adjust the shape until it sits how you want.
Step 6: Reshape when you need to. Run a damp comb through later in the day to adjust the style.
Common mistakes
- Adding more before working it through. Start small and distribute it before adding another pass.
- Using too much on dry hair. Our Matte Clay works on damp or dry hair. Start with a small amount and build from there.
- Starting over to restyle. Try a damp comb to reshape before adding more product.
- Leaving product in one spot. Spread it between your palms before working it through your hair.
How to reshape mid-day
Run a damp comb through your hair and reshape the style. Start there before adding more clay.
How to wash it out
Our water-based Matte Clay washes out clean. If you are building a wash-and-style routine, check out our Thickening Shampoo.
The full matte routine
The Matte Clay Routine bundle includes Matte Clay Hair Pomade, Sea Salt Spray and Thickening Shampoo. Check the bundle page for current pricing.
Start small, work it through, and reshape with a damp comb when you need to.